Hoi An Ancient Town: Uncover the Magic of Vietnam’s Heart

Hoi An Ancient Town is a must-visit destination, featuring top attractions, local experiences, and practical tips for an unforgettable trip.

Tucked away on the banks of the Thu Bon River, Hoi An Ancient Town is a magical place where history, culture, and everyday life blend together in lantern-lit streets. Since becoming a UNESCO World Heritage site in 1999, the town has kept its old-world charm alive through its beautifully preserved buildings and time-honored traditions. From wandering through its iconic attractions to experiencing the enchanting Lantern Festival or bargaining at local markets, a Hoi An Ancient Town tour promises memories that will stay with you forever.

Exploring the Heart of Vietnam: Overview of Hoi An Ancient Town

In terms of Hoi An Ancient Town location, this peaceful town sits gracefully on the banks of the Thu Bon River in Quang Nam Province, about 30 kilometers south of Da Nang City. Often described as a cultural gem of Central Vietnam, Hoi An was once a bustling trading port from the 15th to the 19th century, where Vietnamese, Chinese, Japanese, and European merchants exchanged goods, ideas, and traditions. This unique blend of influences is still visible today in its preserved architecture — from timber-framed shop houses to Japanese-covered bridges and Chinese assembly halls.

Recognized as a UNESCO World Heritage Site since 1999, Hoi An’s old town has been carefully protected to retain its historical charm. Strict preservation efforts ensure that new constructions adhere to traditional aesthetics, allowing visitors to experience the atmosphere of a living museum. The town’s cobbled streets, colorful lanterns, and centuries-old buildings tell stories of a vibrant past and offer an authentic glimpse into Vietnam’s multicultural heritage.

“On my first evening in Hoi An, I met Sarah from New York at a riverside café. We shared stories over steaming bowls of cao lầu noodles, watching lanterns float gently down the river. It felt like stepping into a living postcard,” recalled Emma, a traveler from Australia.

Note: Hoi An Ancient Town Ticket Information:

• Local Vietnamese Tickets: 80,000 VND (around $3.50 USD)
• International Tickets: 120,000 VND (around $5 USD)
• Children 1m–1.4m tall: 50,000 VND (around $2 USD)
• Children under 1m tall: Free

>> Special Offers for Your Hoi An Tour: Da Nang – Hoi An Special Tour – 5 Days 4 Nights!!

Must-See Hoi An Ancient Town Attractions

Hoi An is packed with fascinating sites that tell the story of its vibrant past and present. Join us at Asia Legend Travel as we’ll discover some must-see Hoi An ancient town attractions that make this ancient town truly special.

Japanese Covered Bridge

The iconic Japanese Covered Bridge, built in the 16th century, stands as a testament to the rich history of Hoi An ancient town. With its stunning roof design and delicate carvings, this architectural masterpiece showcases the best of Japanese craftsmanship. More than just a bridge, it represents the deep historical ties between Japanese merchants and the local community. Today, locals still consider it a sacred site, making it a perfect symbol of Hoi An’s unique multicultural history.

Fujian Assembly Hall

The Fujian Assembly Hall, nestled in the heart of Hoi An, is a magnificent example of Chinese architecture that captures an essential piece of Hoi An Ancient Town history. Built by merchants from China’s Fujian province, this stunning structure features beautifully carved wooden beams, intricate stonework, and an impressive courtyard with a statue of Thien Hau, the goddess of the sea. It remains an important cultural hub for the local Chinese population and a site for religious ceremonies.

Teochew Assembly Hall

Another remarkable assembly hall, Teochew Assembly Hall was constructed by Chinese immigrants from the Teochew region in China. This building is known for its vibrant colors, decorative patterns, and sculptures, representing a blend of traditional Chinese cultural influences. It’s a place of worship and a gathering spot for the local community.

Ancient Houses (Tan Ky & Phung Hung)

Both Tan Ky and Phung Hung houses are exceptional examples for the traditional house in Vietnamese architecture. Step inside to experience a blend of Vietnamese, Chinese, and Japanese influences in the design. These homes are beautifully preserved, showcasing wooden beams, antique furniture, and lush gardens. They provide a window into the daily life of the wealthy merchant families of Hoi An.

Quan Cong Temple

Dedicated to the Chinese general Guan Yu, the Quan Cong temple is a significant cultural and spiritual site in Hoi An. With its vibrant red pillars, intricate carvings, and incense-filled atmosphere, it’s a peaceful retreat in the heart of the town, offering visitors a glimpse into the town’s deep spiritual traditions.

Ba Mu Temple

This tranquil temple is one of the oldest in Hội An, offering visitors a calm and reflective atmosphere. The Ba Mu temple is beautifully decorated with wooden carvings and statues of various deities. It’s a serene space where locals and tourists alike come to meditate and reflect.

Hoai River

Hoai River is an integral part of Hoi An Ancient Town. The winding river flows through the historic streets, adding a peaceful and romantic atmosphere to the town. In the evening, when colorful lanterns are released onto the water, the scene becomes magical, creating a beautiful, almost otherworldly view. Visitors can take boat rides along the river to admire the surrounding sights, from the ancient houses to small bridges and vibrant streets. Hoai River is also a central point for cultural activities, such as lantern festivals, offering a unique and memorable experience for anyone visiting Hoi An.

Hoi An Central Market

Hoi An Central Market is a bustling spot where visitors can immerse themselves in the local life and culture. Located right in the heart of the Ancient Town, the market sells a wide variety of goods, from fresh produce like vegetables and seafood to delicious street food like bánh mì, cao lầu, and other options of the best local food in Hoi An. In addition to food stalls, the market also offers handmade souvenirs such as crafts, silk, and textiles. The Central Market is the perfect place to experience the vibrant atmosphere of Hoi An and savor the town’s unique flavors and traditional products.

Walking tours are the best way to soak in the atmosphere. As you stroll the lantern-lit streets, you’ll encounter street musicians, artisans crafting lanterns, and vendors selling local delicacies.

“I joined a walking tour led by Mr. Minh, a local historian. His stories about the traders who once walked these streets brought the town’s history alive. The highlight was visiting the Japanese Bridge at sunset – truly magical,” shared Emily, a traveler from Singapore.

Must-Try Specialties of Hoi An

Hoi An not only enchants visitors with its ancient charm but also captivates food lovers with its diverse and flavorful local cuisine. Here are some famous specialties you must try when you visit Hoi An Ancient Town:

• Cao Lau: A signature noodle dish with golden, chewy noodles, served with char siu pork, shrimp, fresh herbs, and a rich broth.
• Mi Quang: A thick noodle soup, typically with shrimp, chicken, or pork, served with crispy sesame rice crackers.
• Hoi An clam rice: White rice served with stir-fried clams, herbs, crispy pork skin, crunchy rice crackers, and spicy, tangy fish sauce.
• Hoi An Sweet Soup: Refreshing sweet soups like red bean, lotus seed, and black sesame, which are especially popular during the summer months.

“I still remember the first time I tried Cao Lầu at Ba Lắm’s restaurant. The chewy noodles, rich broth, and the fragrance of fresh herbs made me want to have more. My friend, David from the U.S., was also so enamored with the dish that he visited the restaurant every day,” shared Linh, a Vietnamese expatriate.

Suggested Experiences in Hoi An

To make your trip even more memorable, besides sightseeing and enjoying the food, you can join unique experiences in Hoi An Ancient Town:

• Lantern Festival Participation: On the full moon night each month, join the locals in releasing lanterns onto the Hoai River, wishing for peace and good fortune.
• Cycling Tour Around the Ancient Town and Countryside: Explore narrow streets, lush rice fields, and traditional craft villages like Thanh Ha pottery village.
• Hoi An Cooking Class: Learn to cook Cao Lầu, Bánh Xèo, and Bánh Bèo under the guidance of local chefs.
• Night Market Visit and Souvenir Shopping: Discover the vibrant Hoi An night market with stalls selling handmade crafts, souvenirs, and local specialties.
• Boat Tour on the Hoai River: Enjoy the glowing lanterns from a different perspective, soak in the peaceful atmosphere, and hear the town’s historical tales.
• Explore Traditional Craft Villages: Visit Kim Bồng woodworking village, the basket weaving village, and experience hands-on crafting with the locals.

Where to Stay: Hoi An Accommodation Near Ancient Town

Staying close to the ancient town allows you to immerse yourself fully in its charm. Options range from cozy homestays to luxurious resorts:

• Anantara Hoi An Resort: Riverside elegance with colonial-style rooms and spa services.
• La Siesta Hoi An Resort & Spa: A blend of traditional architecture and modern comfort.
• Almanity Hoi An Wellness Resort: Known for its wellness programs and central location.

Many accommodations offer bike rentals, perfect for exploring the town and nearby countryside at your own pace.

“I stayed at a family-run homestay just a five-minute walk from the ancient town. The hosts, Mr. and Mrs. Thanh, welcomed me like family and shared homemade dishes that felt like a warm hug after a day of sightseeing,” recalled Michael from the USA.

Shopping for Memories: Hoi An Souvenir Shopping

Hoi An is a shopper’s delight, especially for those seeking authentic Vietnamese crafts:

• Silk Lanterns: Silk lanterns are one of the standout souvenirs you can’t miss in Hoi An Ancient Town. Handmade and available in a wide range of colors and designs, these lanterns are perfect for gifts or home decor. From simple styles to intricate and elegant designs, they reflect the unique cultural heritage of Hoi An Ancient Town and make for the perfect keepsake from your trip.
• Tailor-Made Clothes: One of the highlights of Hoi An Ancient Town is the custom tailoring shops. You can get clothes tailored to your specific preferences, from traditional Ao Dai to modern suits and dresses. These shops are known for their quick turnaround time, so within a few days, you can walk away with a perfectly fitted outfit made just for you.
• Handicrafts and Paintings: Hoi An Ancient Town is the ideal place to pick up traditional Vietnamese handicrafts. From finely embroidered textiles, lacquerware, to traditional woodwork, you’ll find plenty of beautiful and unique items to take home. These handmade crafts are not only stunning but also offer a glimpse into the rich cultural artistry of the region.
• Local Markets: The Central Market and night markets of Hoi An Ancient Town are bustling hubs where you can find local spices, snacks, and souvenirs. The markets are filled with vendors offering everything from fragrant herbs and dried flowers to local delicacies like Cao Lau noodles. The night markets are especially vibrant, where you can explore the local culture through food and unique handcrafted goods.

Tip: Bargaining is part of the fun, but always with a smile and respect.

“I bought a beautiful silk lantern from a little shop owned by Mrs. Linh. She told me how her family has made lanterns for generations. It felt special to own a piece of that tradition,” said David, a visitor from Australia.

Experience the Enchantment of the Hoi An Lantern Festival

One of the most magical times to visit is during the Hoi An Lantern Festival, held every month on the 14th day of the lunar calendar. During this event, the town switches off its electric lights and thousands of colorful lanterns illuminate the streets and river, creating a dreamlike atmosphere

Visitors can participate in traditional rituals, like releasing floating lanterns on the Hoai River to wish for peace and good fortune. Cultural performances, folk music, and street food stalls add to the festive spirit.

“During the Lantern Festival, I watched with awe as families gathered along the riverbank, releasing lanterns that twinkled like stars.” said Anna, a travel blogger.

More Than Lanterns: Hoi An Local Festivals and Events

Beyond the Lantern Festival, Hoi An Ancient Town hosts a variety of cultural events throughout the year, each offering a unique glimpse into the rich traditions and customs of the region:

Tet Nguyen Dan (Lunar New Year)

Tet Vietnamese New Year, or the Lunar New Year, is the most significant celebration in Vietnam, and Hoi An Ancient Town comes alive during this festive period. Streets are filled with vibrant parades, traditional dragon dances, and colorful decorations. Locals clean their homes to welcome the new year and gather for family reunions. Special offerings are made to ancestors, and the air is filled with the sounds of traditional music and the aroma of festive foods. It’s a time when the community comes together, and visitors can experience the warmth and hospitality of the Vietnamese people during this cherished occasion.

Whale Worship Festival (Lễ hội Cầu Ngư)

The Whale Worship Festival, or Lễ hội Cầu Ngư, is a deeply rooted coastal ritual celebrated by fishing communities across Vietnam. Held annually in the early months of the year, the festival is dedicated to honoring the whale, revered as a guardian spirit that protects fishermen and ensures safe voyages. Ceremonies take place at local pagodas and temples, where prayers are offered for safety at sea and plentiful catches.

As a coastal celebration, the festival is especially vibrant in seaside regions—including Hoi An Ancient Town, which lies near the central coast. Visitors to Hoi An during this time have a unique chance to experience the festival firsthand, witnessing colorful rituals and gaining insight into the deep connection between the local people and the sea. It’s a meaningful way to explore both the cultural and spiritual life that shapes Vietnam’s coastal heritage.

Mid-Autumn Festival

The Mid-Autumn Festival, or Tết Trung Thu, is one of the most beloved events in Vietnam, particularly for children. In Hoi An Ancient Town, the festival is celebrated with much joy and excitement. Children parade through the streets carrying colorful lanterns, illuminating the town with a magical glow. The festival is also a time for families to gather and enjoy mooncakes, a traditional pastry filled with sweet or savory fillings. In Hoi An, you’ll find beautifully crafted lanterns in every shape and color, adding to the festive atmosphere of this cultural celebration.

These events are not just a way to celebrate, but also an immersive opportunity to engage with the local community, experience their customs firsthand, and understand the cultural heart of Hoi An Ancient Town. Whether you’re witnessing the mesmerizing lantern displays, participating in the annual whale worship, or savoring mooncakes during the Mid-Autumn Festival, each event invites you to be a part of the vibrant, living traditions that define this charming town.

“I was lucky to visit during Tet. The streets were alive with dragon dances and fireworks. My guide, Mr. Hieu, invited me to his family’s home for a traditional meal – an unforgettable experience,” shared Lisa from Canada.

Practical Tips for Visiting Hoi An Ancient Town

Planning your visit to Hoi An Ancient Town? Here are some handy tips to help you make the most of your experience.

• Best Time to Visit: February to August offers dry, pleasant weather; the Lantern Festival nights are especially enchanting.
• Getting There: Da Nang International Airport is about 50 minutes away, with shuttle buses and taxis available.
• Getting Around: Walking and cycling are ideal for the ancient town’s narrow streets.
• Local Etiquette: Dress modestly when visiting temples; ask permission before photographing locals.
• Safety: Hoi An is generally safe, but watch your belongings in crowded markets.

Now that you’ve got these tips, you’re ready to experience the magic of Hoi An! Want to explore more of Vietnam? Why not add some adventure to your trip with a ride through the stunning Ha Giang Loop up north, or unwind on the pristine beaches and islands of Kien Giang Vietnam in the south. Planning your journey? Check out our guides on getting here from Da Nang to Hoi An or making the longer trek from Ho Chi Minh City to Hoi An. Wherever your journey takes you, Vietnam’s rich landscapes and cultural treasures are waiting to make every moment unforgettable.

---

Conclusion: Why Hoi An Ancient Town Should Be Your Next Destination

With its beautifully preserved architecture, fascinating history, magical lanterns, and incredibly warm locals, Hoi An Ancient Town is truly one of Southeast Asia’s most enchanting destinations. Whether you’re wandering through ancient temples, experiencing the mesmerizing Lantern Festival, or browsing traditional markets for unique treasures, this charming town encourages you to take it slow, immerse yourself in centuries of tradition, and create unforgettable memories.

“As I boarded my flight home, I looked back at Hoi An’s glowing lanterns reflecting on the river and felt grateful for the stories, flavors, and friendships I’d found here. It’s a place I’ll carry in my heart forever,” said Mark, a traveler from Seattle.

So pack your bags and get ready to step into a timeless world where history and culture come alive—Hoi An ancient town world cultural heritage awaits your discovery!

---

Tours related to Hoi An